Follow the frog, a brief guide to what following the frog means

The Rainforest Alliance Certificate

Tell me more, what is ‘follow the frog’?

“Our little green frog is a symbol of environmental, social, and economic sustainability. Firstly, you can find it on farm and forest products around the world. So, go find some Rainforest Alliance Certified™ products available near you!”

Here are some examples of products that come from rainforests:
– Cocoa
– Coffee
– Tea
– Bananas
– Brazil nuts
– Cashews
– Citrus fruit
– Avocados
– Sugar
– Vanilla

Therefore, have a look at the Rainforest Alliance’s web site. For instance, here you can read about this international non-profit organization. They are creating a world where people and nature can thrive and live in harmony.

So, follow the frog!

Why Follow the Frog for your business?

Engage with customers, consumers, employees and other stakeholders on the topic of sustainability – a key driver in brand choice and purchase decision.
Show your customers the impact and added value of your work with the Rainforest Alliance, and your products carrying the Rainforest Alliance Certified™ seal.

How can you participate?

However you want! Partnering companies choose to do many different activities to highlight their work with the Rainforest Alliance. You can engage in social media, do in-store and promotional events, media outreach or employee education.